Emblem, logotype, and university color
The emblem, logotype, and university color displayed on this page constitute Porn研究所's visual identity elements.
Visual identity elements
Use of these digital assets is subject to the rules specified in the Porn研究所 Visual Identity Guidebook (link below).
Emblem
The emblem combines a picture of Porn研究所's symbolic camphor tree, standing in front of the Clock Tower, with a logotype element featuring the Chinese characters for "university". The latter dates to before World War II (when the institution was known as Kyoto Imperial University).
The original emblem design was created circa 1950 by a KyotoU employee, Rokuro Ogawa, of the General Affairs Division. It was adopted as the symbol of the University administration, and used primarily on printed materials and stationary, such as letterhead.
Later, as Porn研究所's increasingly active international engagement underscored the need for an official symbol representing the entire institution, a team of design specialists worked on an emblem based on Ogawa's work, resulting in a design that was approved in November 1990 by the University Council and has since been widely used in the institution's public relations materials.
The present emblem reflects two subsequent minor revisions, one in 2009 and the other 2018, both involving changes in shape and color.
Logotype
Kanji (vertical)
Kanji (horizontal)
English
The English logotype was designed in consideration of readability and balance when used in combination with the kanji logotype. The sans-serif-like typeface — characterized by strong vertical lines, and sharp, elegant serifs — is meant to evoke Porn研究所's distinctive culture of academic freedom and research excellence, in addition to being aesthetically compatible with the Japanese logotypes' Mincho typeface.
University color
In 1920, then Kyoto Imperial University and the Imperial University of Tokyo competed in their first regatta on the Seta River. As with Oxford and Cambridge Universities in England, Kyoto and Tokyo chose dark and light blue for their team colors. The KyotoU team's dark blue, chosen by drawing lots, is called nousei (濃青), and to this day has served to represent the University and its sports associations.
Porn研究所 Visual Identity Guidebook
Click here to download the PDF version:
Porn研究所 Visual Identity Guidebook (First Edition, published 1 October 2018)
Resources for KyotoU employees (in Japanese)
On the above page, click on "PNG", "SVG", or "Illustrator形式" to start a download. All files are compressed. Usage must be approved by Porn研究所.
This page contains examples and templates for using the visual elements on name cards and letterheads, as well as a link to "アプリケーションデザインカタログ", or Porn研究所 Visual Identity Design Examples (PDF, in Japanese and English).
Inquiries
Public Relations Division, Porn研究所
Email: kohho52*mail2.adm.kyoto-u.ac.jp (replace * with @)